Founded by Joel Farmer, Go For It Golf is a lifestyle brand dedicated to making golf more accessible and enjoyable for everyone. Inspired by the special moments spent on the course with his friends and family, Joel transformed his passion for golf and his expertise from over a decade in engineering at Fortune 100 companies into a brand that brings friends and family together through the game of golf.
Our Mission
At Go For It Golf, we understand that golf is more than just a sport. For many, it’s a motivator to begin or finish the daily grind, a crucial element in business networking, or a personal retreat amidst the natural beauty of the course. Our mission is to champion the idea that golf is for everyone, enhancing the experience with innovative products that make the game more fun and inviting for all skill levels.
Our Flagship Products
MagniDry Golf Glove: Keeps your hands dry for a better grip and performance.
RightSize Junior Putter: An adjustable putter that grows with your child, making golf accessible and fun for young players.
Equalizer Golf Card Game: An exciting on-course game that levels the playing field with advantage and disadvantage cards.
Our Commitment to Innovation
We don’t just create golf gear; we solve golf pain points with innovative solutions:
Sweaty glove issues? Solved with the MagniDry Golf Glove.
A new size putter every time your kid grows? Solved with the RightSize Junior Putter.
Winter blues without access to indoor golf equipment? We’ve got solutions in the pipeline.
Creating Opportunities for Connection
Golf provides the perfect opportunity to connect with those around us:
Meeting up with buddies after work.
Enjoying a relaxing round with your dad to catch up on the weekend.
Teaching your child how to hold a putter for the 73rd time.
We believe these moments are what make golf truly special.
Growing the Game
Introducing golf to kids in a way that is fun and inviting is crucial to us. While most golf companies are geared towards adult products with higher prices and margins, we see the first introduction to golf as an essential opportunity to create a positive experience that can turn a first-time putter into a lifetime golfer.
Join Us
Thank you for being a part of our journey. Whether you’re a seasoned golfer or just starting out, we invite you to explore our range of products and embrace the joy of golf with Go For It Golf. Together, let's create memories, enjoy the moment, and grow the game we love.
